● The Reputation Lab · AI search for professionals

Ask ChatGPT who you are.
Then decide if you like the answer.

Patients, investors, and new hires look you up before they ever call. Now they ask AI too. We rebuild what they find — page one of Google and the answers ChatGPT, Gemini, and Perplexity give about you.

For doctorsCEOs & foundersAttorneysAdvisors
Who is Dr. Jane Rivera in Palm Beach? Is she any good?
AI
Reputation
score
38
Illustration · fictional doctor
01 — The problem

Page one is your business card. Now AI reads it out loud.

AI tools don’t make things up about you from thin air. They read what’s already on page one and repeat it — in a confident voice, to anyone who asks.

If your page one is thin, old, or wrong, that’s the story AI tells. Every time.

Page one has 10 seats.
How many are yours?

Seats you own: 0/10Hurting you: 0
Seats on page one. We fight for all of them.
0
AI engines we test you on, every month
0
To run our free self-audit
0 min
Founder's time in data-driven markets
0 +yrs
02 — The method

We don't hide the old story.
We bury it under a better, true one.

No tricks. No fake reviews. Just more good, true pages about you than bad ones — built so both Google and AI pick them first.

01 · Audit

We search your name the way strangers do — Google plus five AI tools. You get a plain score of what's helping you, what's hurting you, and what's missing.

02 · Build

We create the pages you should own: a real personal site, pro profiles, articles, and video. Each one is written to be quoted by AI, not just ranked.

03 · Push

We get those pages cited and linked by sources Google and AI already trust, so they climb and the old stuff slides down.

04 · Watch

Every month we re-run the same searches and AI questions. You see exactly what moved. Count, don't guess.

03 — What we build

Six assets. All yours. All working for you.

When the project ends, you keep every page, profile, and video. Nothing is rented.

Your own home base

A fast personal or practice site that you own. The anchor for everything else.

Pro profiles that rank

LinkedIn, Healthgrades, Crunchbase, bar and board listings — cleaned up and linked together.

Articles & features

Real, useful content under your name on sites Google and AI already trust.

Video that ranks

YouTube is the #2 search engine. Short expert videos take page-one seats fast.

AI-readable facts

Structured data that tells machines who you are, what you do, and what's true.

Honest review flow

A clean system to ask happy clients for reviews. No gating, no fakes, fully FTC-safe.

04 — Who it's for

Built for people whose name is the business.

Doctors & cash-pay practices

Plastic surgery, med spa, dental, concierge. Patients research hard before they pay out of pocket.

CEOs & founders

Before a raise, a deal, or a big hire, people search you. Make sure they find the right person.

Attorneys & advisors

Trust is the product. Your page one should prove it before the first call.

Anyone starting over

New role, old headline, or a name you share with someone else. Let's set the record straight.

05 — Learn it free

The whole playbook is on YouTube.

Every week we break down how Google and AI decide what to say about you — and show the fixes on real (anonymized) searches. Do it yourself, or hand it to us.

06 — Two ways in

Do it yourself. Or have it done.

DIY

The free route

Watch the channel. Run the 12-minute self-audit. Fix what you can on your own time.

  • Weekly YouTube breakdowns
  • 12-Minute Self-Audit PDF
  • Checklists for every profile
Start watching →
07 — Our lines

What we will never do.

This industry has a bad name for a reason. Here’s how we’re different, in writing.

08 — FAQ

Straight answers.

Don’t see your question? Ask it on the audit form — we answer every one.

Usually no — and anyone who promises that is guessing. Google removes content only in narrow cases (like private info or legal orders). What we can do is push it down by building stronger, true pages above it. Most people never click past the first few results.
It’s making sure AI tools like ChatGPT, Gemini, and Perplexity describe you correctly. They pull from the same web pages Google does, so we build pages that are clear, trusted, and easy for AI to quote.
You’ll see new pages show up in weeks. Moving strong old results down usually takes a few months. We show you the numbers every month so you’re never guessing.
No. Many clients just have a thin or outdated page one. Building it before you need it is cheaper and faster than fixing it after.
Yes. We follow FTC review rules and keep patient privacy out of everything we publish. No fake reviews, no review gating, no testimonials we can’t back up.
It depends on how many results need to move and how strong they are. The free audit tells you both — then we quote a flat monthly fee. No long lock-ins.
09 — Free AI reputation audit

See what Google and AI say about you. Free.

Tell us your name the way people search it. Within 48 hours we’ll send you a short video walking through your page one and what five AI tools say about you — plus the three fixes that would matter most.

Private. No spam. We reply within 48 hours.

You don't have to be stuck with the story
the internet tells about you.